From the qualitative classics to online and more emotional measures, single or hybrid methods, explore our comprehensive portfolio of qualitative solutions.

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From traditional, in-field studies to online surveys, explore our portfolio of global quantitative solutions.

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Engaging your customers and future customers more deeply on areas of interest, observing them interacting with your products, and studying their non-verbal communications allows you to gather the insights and ideas you need to stay close to your audiences and to grow your business.

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Drive understanding and bolder decisions with industry-leading qualitative research platforms, recruitment expertise, and world-class project management.

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We have used focus groups to capture perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging.

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Our field team are from a diverse range of backgrounds and can cater for many minority languages, ideally suited to research in today’s rapidly changing communities, in both urban and rural locations.

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